This lot is closed for bidding. Bidding ended on 12/13/2024
The 1947-48 Jackie Robinson Bond Bread Advertising Poster stands as one of the most unique and historic collectibles in sports history. Capturing Robinson at a transformative moment shortly after his 1947 debut with the Brooklyn Dodgers, this piece was issued to promote Bond Bread and positioned Robinson not only as a groundbreaking athlete but as a cultural icon representing courage, perseverance, and the breaking of racial barriers.
This rare advertisement includes multiple images of Robinson and his family, such as him in full Dodgers uniform teaching his young son, Jackie Jr., how to swing a bat, Mrs. Robinson holding a bag of groceries with Bond Bread peeking out, and the family gathered at the dining table as Mrs. Robinson serves Bond Bread. The imagery is simple yet powerful, underscoring Bond Bread’s alignment with Robinson's inspiring public image. Distributed exclusively in Black neighborhoods and in very limited quantities, the poster’s scarcity only enhances its significance. As one of the first national advertising campaigns to feature an African American athlete, this piece marked a milestone in both sports and civil rights. For collectors, the Jackie Robinson Bond Bread Advertising Poster is more than a relic; it embodies social progress and Robinson’s indelible legacy. The inside dimensions of this poster are 11"x15" framed to 16"x20".