From T206 to Goudey and everywhere in between, tobacco, caramel and gum companies tried to lay claim to the baseball card market, never getting past just a few seasons. While Gum Inc., manufacturer of the 1939-41 Play Ball series, appeared poised to mount a run at becoming the driving force that would lead the hobby into the next generation, their aspirations were halted by material shortages from World War II. Three years after the fighting subsided, Leaf and Bowman came forth to revive the industry, offering vastly different concepts of the future of the baseball card market. In the end, Bowman survived and went on 8-year run that dominated the industry until Topps permanently took over in 1956.
What if the roles had been reversed and Bowman was able to push Topps out of the market? One thing is for sure; the 1951 Mickey Mantle card, his true rookie card, would have no competition whatsoever as most coveted sports card ever produced. But while Bowman had the advantage of experience and an established customer base, Topps quite simply made a superior product. The simple black and white design of the inaugural 1948 Bowman series might not win any accolades for innovation, but the 48-card collection is one of the most important compilations in the hobby and the undisputed pioneer of the post-war era!
48 for ‘48
Whether it was meant to be a test set or a means to keep production costs as low as possible in a once again uncharted market, Bowman limited their introductory series to a mere 48 cards, formatting and sizing them almost identically to the football and movie star sets of the same year. While the cards were rife with centering issues characteristic of new start-ups, it was the first mainstream set produced in 7 years and thus, loaded with “rookie” cards of established players that had yet to appear on cardboard. Nine Hall of Famers are scattered within the set, and with a debut lineup that includes Musial, Berra, Kiner, Rizzuto, Spahn and Schoendienst, the 1948 Bowman series lives up to the words of William Shakespeare, “Though she be but little, she is fierce!”
The Only 1948 Bowman Baseball Packs Known to Exist Offered in June Mile High Card Company Auction
MHCC is proud to present one of the greatest finds of unopened wax boxes ever offered, headlined by a 1948 Bowman Baseball Near Full Wax Box with 19/24 packs. Until now there was not a single known pack to have survived, but this collection was consigned by the family of a rival trading card company that acquired all of the material for product research and has been stored away over half a century. Steve Hart of Baseball Card Exchange (BBCE) has examined all of the offered material and verified its authenticity, placing the BBCE wrapping and seal of approval on the full boxes and providing a Letter of Authenticity for the near full boxes. In each case, the packs are all NM to MINT and absolutely fabulous! Whether you’re a serious bidder or just an interested observer, this amazing event will be at the forefront of the hobby for a very long time.